Rebecca Shapiro

Senior Product Design leader building thriving UX organizations with a focus on driving visionary user-centered strategy while delivering measurable business impact.

I make teams better.

Crafting a 3-year product strategy for Zulily

A collaborative UX-led cross-functional vision and multi-year product strategy for redefining the Zulily shopping experience with a renewed focus on young, modern mothers.

See case study

Redesigning review creation at Amazon

Redesigning and modernizing the customer review creation process at Amazon to be more inclusive of image and video reviews, and increase review quality. 

See case study

Re-envisioning the Rover homepage

Redesigning the gateway to Rover.com, a 2-sided pet care marketplace, to create a personalized, scalable experience optimized for instant comprehension.

See case study

Creating the UX Hiring Anchor program at Indeed

Creating a new program to promote universal standards of collaboration, inclusivity, and quality of delivery in UX hiring across organizations.

See case study

Recent publications and speaking engagements

Building a User Experience is Social Work

How adopting a human advocacy mindset can help you serve users better.

Indeed Design, March 2023

UX Roadmapping

A guide to creating UX-led quarterly plans.

ConveyUX, May 2022
DesignOps, November 2022

All content copyright Rebecca Shapiro 2023