About me

  • Extensive UX leadership experience at Amazon, Indeed, Nordstrom, Zulily, & Rover.com.
  • Built & led high-performing, cross-functional teams across US and Europe (UX Design, User Research, UX Writing / Content Design, and UX Development).
  • Hired and managed UX Directors, Managers, and cross-functional leaders.
  • Drove UX and Product vision, strategy, and execution for large-scale e-commerce, B2B, and B2C initiatives, with a primary focus on 2-sided marketplaces.
  • Leveraged AI and machine learning capabilities to anticipate user needs and drive end-to-end efficiencies.
  • Defined User Experience roles, practice, and processes at multiple companies, including:
    • Role definition and career ladders
    • Planning, prioritization, and roadmapping processes
    • Hiring practices and creation of inclusive UX bar raising programs
  • Industry speaker on UX roadmapping processes

All content copyright Rebecca Shapiro 2023